If there’s one thing we’ve learned from being in business for seventeen years now, it’s that you need to differentiate yourself from the competition. There are a number of ways to do that, and one of them is to incorporate the use of trademarks. That’s actually a smart thing to do.
Telling you that the carpet cleaning business is highly competitive probably won’t surprise you. Neither will our confiding in you that creating engaging blog posts about carpet cleaning and water damage restoration also has its challenges.
That said, we were delighted to come across this blog post debating the potential merits of using Empowered Water to clean carpet. We had the most fun reading through the comments and thought you might also find them worthwhile. It tickled us to learn that we aren’t the only industry professionals who are passionate about our stand on the products and processes we use to serve our customers.
So, what is the deal with Empowered Water? While we know a thing or two about chemicals, we are not chemists. What we found, when we dug deeper, is that it’s created with a by-product of the chloro-alkali manufacturing process. If you think this is boring, just give us a minute to make our point.
The chloro-alkali process requires a lot of energy and produces a high volume of pollutants. Environmental protection agencies and authorities in the U.S. and Europe keep close tabs on it. The industry has grown steadily because the top one of its three by-products is chlorine, which is required in the ever-increasing manufacture of plastics.
Our chief interest lies in another by-product, sodium hydroxide, also known as caustic lye. Lye has many uses. For example, the creators of Easy Off Oven Cleaner use it as a pH adjuster to “ensure stability and performance.”
If that alarms you, check out this article that reminds us that caustic lye is also used in soap. In fact, you can’t make any kind of soap without it.
Another term for soap is surfactant, or detergent, and surfactants are used in carpet cleaning. We happen to use hot water extraction, and we know that it leaves a residue. All soap does. To counteract that, Green Clean uses a rinsing agent that brings your carpet’s pH level back to the 6-7 range therefore leaving virtually no residue. You can learn more about pH by clicking here.
Logic indicates that there is no way not to leave some residue when using surfactants (including soap and detergent) in any process, but we’ll let you be the judge. What matters more than that is who is actually doing the work.
The quality and skill of the cleaning technicians who clean your home or business carpet is what matters most. If you’d like to learn more about what to look for in a good technician, call us any time. We love sharing what we’ve learned.
We’re really proud of the fact that Green Clean has received Angie’s List super service award for the third year in a row. Like Sally Field accepting her Oscar for “Places in the Heart,” it lets us know that our customers really like us. We like them right back. A lot.
Note to readers: The information contained in this article is for educational and informational purposes only and should not be construed as advice or any claim promising a particular outcome. You should perform your own independent analysis to verify the accuracy of any information provided in this article.